GREGG SHELBY
COMPANY FOUNDER, EXECUTIVE DESIGNER
Gregg is a forth generation designer and builder, with a rich family history of more than a hundred years designing and building commercial and residential projects all over the world. As a young man, Gregg worked alongside his father and two uncles remodeling and building homes. During this time in Gregg’s life he developed his skills in each of the trades; at the age of twenty-one he built a custom home for himself on a lake just west of Milwaukee, Wisconsin. After years of persistent dedication and refining skills Gregg built many homes for himself, as well as, other speculative construction projects located both in the US and international locations.
Over four decades, Gregg Shelby produced and directed television films, national TV commercials, programming for National Geographic, PBS Network, Discovery Channel and syndicated television series worldwide.
In 1986 the veteran producer and director spread his creative wings focusing on, architecture and interior design, which was a natural adjunct to his talents in the film industry. While he was at the top of his film career, he acted on his passions by studying interior design, as well as, commercial and residential architecture. These new skills not only benefited Gregg’s directorial skills, but added to his career options since the key principles applied to interior design and architecture are also an integral component of film making.
The principal concept of interior design is much like the art-direction for TV and films, both use a similar criteria setting a mood and reinforcing the emotion of the desired results. As a designer Mr. Shelby often underscores the differences between the visual environment of a comedy versus a drama or horror film. Much in the way that a film’s art-direction plays an important roll by supporting the storytelling, the mission of an interior design plan is equally crucial in achieving the client’s desired results.
It has often been said that “Design is the universal language”, without a single spoken word a room well designed by a skilled and inspired designer has the potential to invoke a magnificent emotional impression. For many years, Gregg and his team of designers have successfully delivered stunning projects transforming their clients’ homes, into well executed projects, that live up to and more importantly surpass the ultimate desire of a client’s design expectation.